Kalevan Navetta is an art and culture center in Seinäjoki, Finland that offers a wide range of cultural and artistic experiences and brings people together through collaboration and events. Kalevan Navetta building was originally built in 1890 as a barn but was never used for that purpose.
The visual identity references the building’s architecture and the iconic round window on the topmost floor, which is repeatedly mentioned as an integral part of the Kalevan Navetta narrative by the locals. The logo portrays the K from the Kalevan Navetta combining it with the shape of the window, hence forming a strong and memorable symbol for the landmark building. In addition, the identity uses a vivid and friendly colour palette inspired by the brick red walls and green roof of the Kalevan Navetta building.