Meet the Founder & Creative Director
Sofia Pusa quit her steady 9–5 job in business to pursue her own creative calling and freedom. Now her greatest joy is to help others find their unique voice and express themselves in an authentic and compelling way. While Sofia is originally from Finland, she has lived and worked in the UK, Canada, Mexico, Ecuador and Germany and through these experiences, she has learned to empathise with people from different backgrounds. Intensely passionate about creating meaning and true human connection, she has worked with companies across beauty, lifestyle, fashion, food, culture, tech and more to capture complex ideas into powerful visual concepts.