Sofia Pusa is a creative director, illustrator & podcast host – welcome to her universe.
Branding Studio
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Sofia helps beauty and lifestyle brands figure out who they are, find their voice, and show up in a way that feels true to them. Blending strategy and artistry, she imagines worlds that don’t exist yet – and then she builds them.
Illustration Atelier
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Sofia’s illustrations blend painterly textures with bold, surreal color shifts. Inspired by Finnish forests, fleeting memories, and the spaces between reality and imagination, she turns everyday moments into something stranger, softer, and more vivid.
ready to create?
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Have a vision, an idea, or just want to say hi? Let’s talk. Whether you're looking for strategic branding, illustration, or a world built from scratch, every inquiry is an opportunity to create something extraordinary. Get in touch to start the conversation.
Featured Projects
Kämp Galleria
Blending fashion and florals to create an immersive visual world at Kämp Galleria shopping centre entrances
Art Direction
Window Display Illustration
Summer Campaign
Lumene
Illustrating the hidden magic beneath the snow for Lumene’s holiday collection
Illustration
Packaging
Beauty
Holiday Campaign
Helsinki Art Museum HAM
A poetic visual identity for an exhibition without walls
Exhibition Design
Visual Identity
Typography
Art & Culture
Haut Drops
Fluid, playful and irresistible – branding beauty’s next must-have drop
Visual Identity
Illustration
Animation
Beauty
Social Media
Iced Media
A bold identity for the agency shaping the future of beauty e-commerce
Branding
Art Direction
Brand Photography
E-commerce
Beauty
Studio Fotonokka
Elevating a photography agency’s brand to match its world-class talent.
Visual Identity
Web Design
Creative Direction
GINA GRNW
A fusion of photography and illustration for a zero-waste fashion brand.
lllustration
Photography
Fashion
Sustainability
Mikkeli Art Museum
A dynamic identity celebrating Finnish illustration.
Visual Identity
Illustration
Creative Direction
Exhibition Design
Art & Culture
Iced Media
A bold identity for the agency shaping the future of beauty e-commerce.
Branding
Art Direction
Brand Photography
E-commerce
Beauty
The Finnish Association of Architects SAFA
A timeless identity bridging Finland’s architectural past and future.
Visual Identity
Art Direction
Architecture
Rebrand
Gallivant
Translating fragrance into landscapes of escapism and discovery.
Illustration
Photography
Beauty
Lifestyle
Sami Tallbert
Reimagining the cookbook – where bold design, psychedelic hues and wild mushrooms collide.
Art Direction
Illustration
Editorial Design
Food Photography
Lifestyle
Y Festival
A bold, dynamic identity for a festival shaping the future of equality and culture.
Visual Identity
Illustration
Animation
Culture
Diversity
Lumene
Illustrating the magic of Nordic nature for Lumene’s gift sets.
Illustration
Packaging
Beauty
Gift Sets
Panda
Reinterpreting Panda’s iconic Lakukka® liquorice through a surreal candy world that celebrates form, flavour, and Finnish design.
Illustration
Brand Campaign
Food & Confectionery
Poster