GINA GRNW

The goal was to create distinctive visuals for zero-waste fashion brand GINA GRNW by Gina Grünwald – visuals that would reflect its bold, forward-thinking designs while reinforcing its commitment to sustainability. As both a fashion brand and a social business, GINA GRNW merges creativity with responsibility, pioneering "ecouture" – a fusion of innovative fashion and uncompromising ethical practices.

To bring this vision to life, photography and digital illustration were combined in collaboration with photographer Atte Tanner to craft a dreamlike universe that embodies the brand’s philosophy. The signature Plex Bag was photographed in a studio and seamlessly integrated into an illustrated landscape, blurring the boundaries between the real and the imagined.

This mixed-media approach mirrors GINA GRNW’s design ethos, where recycling, reusing, and reinventing take center stage. By blending high-tech elements with sustainable practices, the visuals capture the essence of a brand that continuously pushes the boundaries of fashion and ethics.