How to Overcome Self-Doubt ft. Asya Demidova
In this episode, Sofia Pusa speaks with Asya Demidova, a versatile art director and creative freelancer recognized for her playful illustrations and story-driven designs. Asya shares how she navigates self-doubt, develops her artistic voice through personal projects, overcomes creative blocks, and transitioned from management to design. Drawing on her experiences across agencies, freelance projects, and collaborations with major clients, she offers practical advice for creatives seeking confidence, inspiration, and clarity in their work.
Key Takeaways
• Navigating self-doubt and building creative confidence
• Overcoming creative blocks and finding inspiration
• Lessons from transitioning across roles and creative experiences
About the guest
Asya Demidova is a multidisciplinary Art Director and creative freelancer with over eight years of experience, specializing in experimental and strategic design solutions. Her design practice centers on translating ideas into visual narratives. She builds refreshing brand identities and 3D illustrations that blend storytelling with playful, impactful design. Asya’s expertise spans the cultural, fashion, tech, and commercial sectors, where she crafts compelling branding and visual strategies. She has worked with major clients such as Google, Microsoft, and Meta at an agency, and has collaborated with brands like LazyOaf and Pull&Bear. Additionally, she creates whimsical illustrations for top publications like The New York Times, Wired, Bloomberg, and Vox. Based in Dublin, Asya brings her playful, memorable designs for clients worldwide, connecting across diverse markets.
Asya Demidova Instagram
Asya Demidova Website
Asya Demidova Behance
