Jo Hooper built exactly the career she was supposed to want. Head of Communications by thirty, a decade of hard work behind her, every box ticked, and then, at thirty-one, two breakdowns in eighteen months that she couldn't ignore her way past. This episode is about what it takes to actually stop.

Sofia and Jo dig into the structural belief that equates hard work with virtue, what the corporate reward system teaches us about our own worth, and what it looks like to build something on entirely different terms.

In this episode, Sofia Pusa chats with Lucy Bradbury, a 3D motion designer whose work spans campaigns, product films, and live visuals for clients like Nike Kids, Pepsi, and Netflix. Lucy opens up about her unconventional path—from studying pharmacology to branding, and finally committing fully to 3D—sharing the bold decisions that have shaped her creative career. They explore the challenges and rewards of freelancing, the role of personal projects in fueling her growth, and how setbacks like job loss have strengthened her artistic voice. This episode is a candid conversation about trusting your instincts, cultivating discipline, and taking ownership of your creative journey.

Sofia Pusa chats with Obidi Nzeribe, a Nigerian-born, Los Angeles–based fashion and commercial photographer whose nostalgic, story-driven images blend memory, place, and storytelling.

Obidi shares how his journey from chemical engineering to photography was shaped by intentional choices and risk-taking. He talks about the pivotal moments that pushed him to pursue his creative path, how moving to the US fueled his drive to create and the steps he took to develop his artistic style.

He also discusses how he intentionally positions his work to be seen by the right people, why location and community influence his creativity and how he stands out in a competitive market. His story is a reminder that courage alone isn’t enough – being deliberate and intentional and taking calculated risks is what turns creative ambition into results.

Sofia Pusa chats with Luca Peterson, a filmmaker and content creator who went from a 9-5 finance job to building a massive online following and a tight-knit community. Luca shares the pivotal choices, bold lifestyle changes, and creative experiments that have shaped his path.

From a chaotic move to Bali to the decision to completely overhaul his diet and habits, he talks openly about burnout, creative blocks, and what it really takes to stay consistent without losing yourself. We also explore his approach to making content go viral without chasing algorithms, using AI as a tool, and leaning into the quirks that make his work and personality stand out.

Packed with energy, honesty, and practical insights, this episode is a masterclass for creators who want to grow their audience, stay authentic, and have fun doing it.

Sofia Pusa chats with Liz Mosley, a graphic designer, solopreneur, podcaster, and Adobe Express ambassador who made a pivotal decision to turn a moment of rejection into a career-defining opportunity. In this episode, Liz shares how choosing to reframe failure, embrace pitching, and let go of perfectionism helped her unlock new doors. They also discuss how two significant moments – becoming a parent and launching her podcast – shaped not only Liz’s creative career but her approach to success.