The task was to create a visual identity for the Finnish Association of Architects’s Architectural Days 2019 event. The theme was Kuri ja järjestys (Discipline and Order), referring, tongue-in-cheek, to the recent public discussion of the boxy, brutalist architecture in Finland, among other things.

The solution was a graphic and bold visual identity that makes use of the Fit typeface, with its strong rhythm that resembles a condensed city; it makes the words kuri (discipline) and järjestys (order) look like brutalist architecture, which has block-like forms and raw concrete construction.

still life photography

Atte Tanner Photography

client
Finnish Association
of Architects SAFA
service
Visual Identity
Sofia Pusa
client
Finnish Association
of Architects SAFA
The task was to create a visual identity for the Finnish Association of Architects’s Architectural Days 2019 event. The theme was Kuri ja järjestys (Discipline and Order), referring, tongue-in-cheek, to the recent public discussion of the boxy, brutalist architecture in Finland, among other things.

The solution was a graphic and bold visual identity that makes use of the Fit typeface, with its strong rhythm that resembles a condensed city; it makes the words kuri (discipline) and järjestys (order) look like brutalist architecture, which has block-like forms and raw concrete construction.
still life photography
Atte Tanner Photography
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