Iced Media is a performance marketing agency based in New York. They help brands like Elizabeth Arden, L’oreal, Ralph Lauren and Revlon build their e-commerce business. The task was to create Iced Media a new visual identity that would represent their elevated position in the industry.
Iced Media transforms beauty, wellness and lifestyle products into top sellers and that’s why the inspiration behind the new visual identity was the transformative power of ice. This is represented in the logo by the degree symbol preceding the company’s name. The word ICED then becomes the unit of temperature, the force behind the transformation.
As a contrast to the coldness of ice, the branding uses warm and earthy colors and calligraphic characters in the logo to express a sophisticated yet down to earth tone. Neon yellows maintain the brand’s youth and the diverse palette allows flexibility to present the brand in various ways depending on the content. The circle of the brand mark is used as a repetitive shape in layouts.