Fotonokka is a photography agency based in Helsinki, representing a carefully curated mix of arising stars and established artists.

They needed a rebrand that would highlight their diverse roster of talents while still positioning the agency as a more premium, international brand.

The final identity captures the photography concept of f-stop in the bold, contemporary word mark that is a metaphor for the process of creating a photo and illuminating your ideas with visual storytelling.

The design of the letter f is inspired by the shape of the aperture blades inside a camera lens. The letter f followed by slash has a double meaning standing not only for f-stop but also Fotonokka’s role as an umbrella brand representing a diverse roster of artists.

The final identity is recognizable, but subtle enough to act as a backdrop for their creative talents’ work. The unapologetic logo is complemented by a minimal color palette and elegant and refined typography that put the talents at the forefront.

Creative director
photography
web development
still life photography
client
Studio Fotonokka
service
Visual Identity
Creative Direction
Web Design
Studio Sofia Pusa
client
Studio Fotonokka
Fotonokka is a photography agency based in Helsinki, representing a carefully curated mix of arising stars and established artists.

They needed a rebrand that would highlight their diverse roster of talents while still positioning the agency as a more premium, international brand.

The final identity captures the photography concept of f-stop in the bold, contemporary word mark that is a metaphor for the process of creating a photo and illuminating your ideas with visual storytelling.

The design of the letter f is inspired by the shape of the aperture blades inside a camera lens. The letter f followed by slash has a double meaning standing not only for f-stop but also Fotonokka’s role as an umbrella brand representing a diverse roster of artists.

The final identity is recognizable, but subtle enough to act as a backdrop for their creative talents’ work. The unapologetic logo is complemented by a minimal color palette and elegant and refined typography that put the talents at the forefront.
Creative director
still life photography
photography
web development
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