Fotonokka is a photography agency based in Helsinki, representing a carefully curated mix of arising stars and established artists. They needed a rebrand that would highlight their diverse roster of talents while still positioning the agency as a more premium, international brand.
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The final identity captures the photography concept of f-stop in the bold, contemporary brand mark that is a metaphor for the process of creating a photo and illuminating your ideas with visual storytelling. In photography the f-stop establishes the look and feel of your photo by determining the amount of light that enters the camera and the depth of field. Like every talent in Fotonokka’s roster, every f-stop number (f/N) represents a unique photography style.
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Therefore the letter f followed by slash has a double meaning standing also for Fotonokka’s role as an umbrella brand representing a diverse roster of artists. The design of the letter f is inspired by the shape of the aperture blades inside a camera lens. The final identity is recognizable, but subtle enough to act as a backdrop for their creative talents’ work. The unapologetic logo is complemented by a minimal color palette and elegant and refined typography that put the talents at the forefront.