The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited five Finnish illustrators to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is a brand leader and the biggest dairy business in Finland and the campaign was highly visible in Finland in spring 2022.

Client: Valio
Advertising Agency: Bob the Robot
Illustration: Sofia Pusa
Illustration Agency: Napa Agency
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The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited five Finnish illustrators to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is a brand leader and the biggest dairy business in Finland and the campaign was highly visible in Finland in spring 2022.
Client: Valio
Advertising Agency: Bob the Robot
Illustration: Sofia Pusa
Illustration Agency: Napa Agency