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The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited five Finnish illustrators to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is a brand leader and the biggest dairy business in Finland and the campaign was highly visible in Finland in spring 2022.

Advertising agency

Bob the Robot

illustration agency

Napa Agency

client
Valio Milk
service
Illustration
Studio Sofia Pusa
client
Valio Milk
The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited five Finnish illustrators to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is a brand leader and the biggest dairy business in Finland and the campaign was highly visible in Finland in spring 2022.
advertising agency

Bob the Robot

illustration agency

Napa Agency

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