![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/62447ac7be68b19ed6ae581c_Valio_Maitotolkit_Hero_2880x1920_1-2.webp)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/63f62a20b8f2f90a40ab9813_Valio-stillit-sofia-pusa-005.jpg)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/62447acf7d87a13fb4cea525_Valio-Milk-Carton-1_SP.webp)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/63f62a1f51b1bc721d157fa8_Valio-stillit-sofia-pusa-004.jpg)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/62447acfc7b4162d729570bd_Valio-Milk-Carton-2_SP.webp)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/63f62a1fedfbfd8ca64fe6e5_Valio-stillit-sofia-pusa-002.jpg)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/63f62a1f87f5f4322a0c1075_Valio-stillit-sofia-pusa-001.jpg)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/62447acf7d87a11887cea526_Valio-Milk-Carton-3_SP.webp)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/63f62a1ff0841e533ed14a75_Valio-stillit-sofia-pusa-003.jpg)
![](https://cdn.prod.website-files.com/598af52ffda8db0001809902/62447aceeafc80aefa6a9688_Valio-Milk-Carton-4_SP.webp)
The aim of the Valio’s campaign “Cultivate Good” was to encourage consumers to basic home gardening. They invited five Finnish illustrators to illustrate colourful milk cartons that are transformed into a container to grow herbs and seeds in when the package is empty. Valio is a brand leader and the biggest dairy business in Finland and the campaign was highly visible in Finland in spring 2022.
Client: Valio
Advertising Agency: Bob the Robot
Illustration: Sofia Pusa
Illustration Agency: Napa Agency