Iced Media

Iced Media is a performance marketing agency based in New York, helping brands like Elizabeth Arden, L’Oréal, Ralph Lauren, and Revlon build and scale their e-commerce businesses. The challenge was to create a new visual identity that reflected Iced Media’s elevated position in the industry while standing out in a competitive market.

Iced Media transforms beauty, wellness, and lifestyle products into top sellers, and this became the foundation of the new identity. The inspiration came from the transformative power of ice – something that changes states, reshapes, and redefines. The goal was to translate this concept into a branding system that felt sophisticated, flexible, and impactful.

This idea is represented in the logo by the degree symbol preceding the company’s name, turning "ICED" into a unit of temperature – the force behind transformation. To contrast the coldness of ice, the branding incorporates warm, earthy tones and calligraphic letterforms in the logo, striking a balance between sophistication and approachability. Neon yellow adds a youthful energy, while the diverse color palette ensures adaptability across different types of content. The circular brand mark is repeated throughout layouts, reinforcing a sense of cohesion and continuity.

The final identity captures Iced Media’s ability to transform brands, blending sophistication, adaptability, and a bold visual presence that sets them apart in the industry.