Kämp Galleria

Kämp Galleria is Helsinki’s most prestigious shopping centre, known for its elegant architecture and high-end fashion and design stores. The challenge was to attract more visitors during the summer season by making the three entrances more visible, welcoming, and engaging for passersby.

Sofia Pusa’s creative solution, “Style in Bloom,” transformed the three entrances into immersive, art-led displays. Large scale illustrations combined fashion imagery with delicate florals and luxurious jewelry motifs in a way that felt sophisticated yet welcoming. Soft, painterly textures paired with metallic, three dimensional elements added depth and visual interest, while the color palette, drawn from Kämp Galleria’s brand colors including greens, violet, pink and coral, created a bold yet harmonious statement.

Floral studio Kukkahumu brought the designs to life with oversized, weather-resistant three-dimensional floral installations, creating a dramatic street-level presence. 

The project turned the entrances into visually striking worlds of their own that captured attention, welcomed visitors, and positioned Kämp Galleria as a sophisticated shopping destination, highlighting Sofia’s artist-led approach to immersive illustration and branding.