Jo Hooper built exactly the career she was supposed to want. Head of Communications by thirty, a decade of hard work behind her, every box ticked, and then, at thirty-one, two breakdowns in eighteen months that she couldn't ignore her way past. This episode is about what it takes to actually stop.

Sofia and Jo dig into the structural belief that equates hard work with virtue, what the corporate reward system teaches us about our own worth, and what it looks like to build something on entirely different terms.

Stormy Pyeatte has built a life that doesn't follow a script — RV road trips with near-strangers, hostel work, stints in New Zealand, Australia, and London — and her art reflects it. As a multidisciplinary artist creating immersive installations with floristry, light, and projection, she's carved out a practice entirely on her own terms.

In this episode, Sofia and Stormy dig into how daily creative challenges helped her find her artistic voice, what grief taught her about what actually matters, and why staying curious has been her most reliable compass.

In this episode, Sofia Pusa chats with Lucy Bradbury, a 3D motion designer whose work spans campaigns, product films, and live visuals for clients like Nike Kids, Pepsi, and Netflix. Lucy opens up about her unconventional path—from studying pharmacology to branding, and finally committing fully to 3D—sharing the bold decisions that have shaped her creative career. They explore the challenges and rewards of freelancing, the role of personal projects in fueling her growth, and how setbacks like job loss have strengthened her artistic voice. This episode is a candid conversation about trusting your instincts, cultivating discipline, and taking ownership of your creative journey.

Sofia Pusa chats with Obidi Nzeribe, a Nigerian-born, Los Angeles–based fashion and commercial photographer whose nostalgic, story-driven images blend memory, place, and storytelling.

Obidi shares how his journey from chemical engineering to photography was shaped by intentional choices and risk-taking. He talks about the pivotal moments that pushed him to pursue his creative path, how moving to the US fueled his drive to create and the steps he took to develop his artistic style.

He also discusses how he intentionally positions his work to be seen by the right people, why location and community influence his creativity and how he stands out in a competitive market. His story is a reminder that courage alone isn’t enough – being deliberate and intentional and taking calculated risks is what turns creative ambition into results.

In this episode, Sofia Pusa speaks with Asya Demidova, a versatile art director and creative freelancer recognized for her playful illustrations and story-driven designs. Asya shares how she navigates self-doubt, develops her artistic voice through personal projects, overcomes creative blocks, and transitioned from management to design. Drawing on her experiences across agencies, freelance projects, and collaborations with major clients, she offers practical advice for creatives seeking confidence, inspiration, and clarity in their work.