(In)Decisive Moments

We’re constantly bombarded with highlight reels and success stories but rarely get to hear about the difficult decisions and moments of doubt behind them. This show is about that.

In the (In)Decisive Moments podcast, Sofia Pusa talks to artists, creatives, and changemakers about the pivotal decisions and everyday choices that have shaped who they are and how they found their voice.

Each episode digs deep, sharing honest stories and fresh insights to help us trust our intuition, find our creative path, and build a life that feels true to us.


How to Overcome Self-Doubt ft. Asya Demidova

In this episode, Sofia Pusa speaks with Asya Demidova, a versatile art director and creative freelancer recognized for her playful illustrations and story-driven designs. Asya shares how she navigates self-doubt, develops her artistic voice through personal projects, overcomes creative blocks, and transitioned from management to design. Drawing on her experiences across agencies, freelance projects, and collaborations with major clients, she offers practical advice for creatives seeking confidence, inspiration, and clarity in their work.

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